In-depth: Beer in North America – Where are we and how did we get here?

Purpose

What I want to do with this article is delve into what the current beer industry and beer scene in Canada and the United States looks like and what some recent and not-so-recent events have done to get us here.

The simple truth is that our countries, compared to European countries, are adolescents in terms of National history but even more so when it comes to beer. The history behind beer and other alcoholic beverages in North America has a profound and pervasive effect on the beer we can easily obtain at our local liquor stores.

I want to get into the difference between macro breweries, micro breweries, and craft breweries and discuss how they simultaneously produce the same product (i.e. beer) but entirely different products. This will touch on issues of economics, greed, corporate responsibilities, and passion for beer. (more…)

January 28, 2011 | Categories: General, In-depth | Tags: Beer, bud, budweiser, canada, coors, craft, good beer, industry, macro, micro, miller, united states | Leave a comment